
One of the most interesting questions out there surrounding sustainable agriculture is “what about the poor?” — with the underlying assumption that sustainable food is more expensive and therefore out-of-reach for the poorer among us.
I’ve struggled at length with this question as well when it comes to pricing for our products. In fact, I decided before jumping into the farm that I wouldn’t move forward unless the business case could be built on reasonable prices that average people could actually afford. Still I knew that we’d probably have to charge a little more, because it would be impossible to compete with the supermarkets selling hormone-enhanced, subsidy-corn fed, routine antibiotically-treated, tax-favored commodity beef — but I did not want to have a business that could only prosper by selling to the rich at premium prices. There are already enough mail-order sources of $30/pound beef out there… what good would there be in creating another one in that same vein?
I think we’ve finally arrived at the right answer to this problem. Today, Franciscan Family Farms is announcing a solution to this problem that involves both consumers and producers coming together to make good food available to the poor. The program is called “A Dollar More”, and you can read all about it by clicking here or following the new link at the top of the page. Please read about the program, share your feedback, and consider making “A Dollar More” part of your next food order.
We are really excited about the program and hope that other local farmers consider implementing similar programs in their communities – generosity and concern for neighbors in need is an important part of our agricultural heritage, and this is one more important way that family farms can help to keep the “culture” in agriculture.
A huge round of applause, very well done. It’s fantastic to see you taking the first step and I hope other local farmers will follow your example. I’m afraid I’m in the UK (followed you from Twitter) so can’t join in but I really hope it’s a success for you.
One topic I have been investigating for my blog recently is farming for the poor and fair trade. I find it incredible that farm shops can’t stock fair trade products (to help small farmers in poor countries) because the large supermarket chains have a monopoly on prices.